For more than 35 years, I have worked as a graphic designer specializing in package design. During that time, I have witnessed tremendous changes in our industry and have had the privilege of helping hundreds of brands bring products to market.
Drawing on those experiences and insights, I have written a series of three books exploring different aspects of package design, creativity, branding, and the evolving role of technology in the design process. I am pleased to share them with you.
Click on the links below to learn how to obtain them in paperback or e-book formats.
I hope you enjoy reading these books as much as I enjoyed writing them. If you have any questions, comments, or thoughts after reading them, I would be delighted to hear from you. Please feel free to contact me at any time.
The Intelligent Package explores how artificial intelligence is transforming package design, branding and the creative process while emphasizing the continuing importance of human insight, imagination and strategic thinking. Combining practical observations with industry experience, the book examines both the opportunites and challenges AI presents for designers and marketers. It offers a concise yet thought-provoking look at the future of packaging and the evolving relationship between technology and creativity for designers, marketers, brand managers, and business professionals.
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This practical guide provides packaging professionals, designers, brand managers, regulatory specialists, and product developers with a comprehensive approach to creating effective multi-language packaging for international markets. Covering every stage of the process—from regulatory compliance and translation management to cultural adaptation, typography, layout, and production—it explains how to balance legal requirements, accurate communication, cultural relevance, and brand consistency across multiple languages. Through practical strategies, real-world examples, and proven design principles, readers will learn how to successfully adapt existing packaging or develop new global packaging systems that communicate clearly, meet market requirements, and strengthen their brand in countries around the world.
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There are many excellent books on design and package design, but few address the unique challenges and opportunities involved in creating packaging for toys and games. This book focuses specifically on the toy industry, exploring the creative, marketing, retail, and production considerations that influence successful toy packaging. Drawing on decades of real-world experience, it examines the strategies and design principles that help products attract attention, communicate value, and connect with consumers in a highly competitive marketplace.
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This book explores the package design process from concept to production, including the regulations, legal requirements, and practical considerations involved in bringing products successfully to market. It examines the many challenges that designers, marketers, and product developers encounter along the way, from compliance issues and multilingual packaging requirements to production constraints and approval processes. The book also identifies common roadblocks that can slow projects down and offers practical suggestions for streamlining the creative process, improving communication, and achieving more effective design solutions.
Click here to find the e-book or paperback on Amazon Ckick here for the e-book on Apple Books, Kobo, Nook and other e-book platforms